POWER IN PARTNERSHIP

Wednesday, November 18, and Thursday November 19, 2026

The Westin Wall Centre, Vancouver Airport Richmond, BC

Mark your calendars for November 18 – 19, 2026 for the

2nd Sport Event Exchange BC (SEEBC 2026), presented by

Richmond Sport Hosting, Sport BC, and Toa Consulting.

 

This two-day, high-energy event brings together BC’s top sport tourism and sport event hosting professionals, including:

  • Destination Marketing Organizations
  • Municipalities
  • Local and Provincial Sport Organizations
  • Multi-Sport Organizations
  • Disability Sport Organizations
  • BC-based National Sport Organizations
  • Sport Event Rights Holders
  • Venue Owners / Operators
  •  

SEEBC 2026 will feature panel discussions, networking sessions, and partnership opportunities between sport organizations and tourism professionals. After a successful inaugural year, the event returns bigger—two full days focused exclusively on BC. Don’t miss out!

Registration closes Monday, November 9th, 2026.

Who is attending SEEBC 2026?

Badminton BC

BC Athletics

BC Games Society

BC Hockey

BC Ultimate Society

BC Wheelchair Sports

British Columbia Hockey Conference

BMX Canada

Burnaby Hospitality

Canopy Collective

City of Delta

City of Kelowna

City of Surrey

CSI Pacific

Curl BC

Discover Langley City

Element Event Solutions

Destination Osoyoos

Element Event Solutions

Engage Sport North

Fairway Gorge Paddling Club 

Greater Victoria Sport Tourism Commission

Gymnastics BC

Horse Council BC

McLean Sport and Strategy

Ministy of Tourism, Arts, Culture and Sport

Nelson Kootenay Lake Tourism

Odyssey Medical Inc

OneAbility Games

PacificSport Fraser Valley 

PacificSport Vancouver Island

Primetime Sports Company

SEA2SKY Events LTD

Sheraton Vancouver Airport Hotel

Richmond Sport Hosting

Skate Canada BC Yukon

Softball BC

South China Normal University

Special Olympics BC

Sport BC

Sport for Life

Sport Hosting Vancouver

Sport Law

Sport Surrey

Sportability BC

Swim BC

T.K. Graphics

The Data Jungle / Sport Tourism Canada

Toa Consulting 

Tourism Chilliwack

Tourism Dawson Creek / City of Dawson Creek

Tourism Fernie Society 

Tourism Kelowna

Tourism Langley

Tourism Nanaimo

Tourism Prince George

Volleyball BC

Whistler Sport Legacies 

BENEFITS TO YOU!

  • Speakers / Panelists

    Dedicated sessions tailored to both Event Rights Holders and Municipalities/DMOs, participants will engage in strategic discussions, exchange actionable insights, and build capacity for hosting excellence.

  • Break-Out Sessions

    Breakout sessions feature expert panels sharing insights, experiences, and trends in sport—engaging discussions with practical takeaways for participants.

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  • Power Play Meetings

    High-energy, speed-networking session—designed to spark meaningful conversations, ignite new partnerships, and plant the seeds of future collaboration.

  • Vendor Expo

    Connect with leading suppliers, service providers, and partners in the sport tourism industry. Take advantage of this opportunity to network, ask questions, and discover solutions that can enhance your programs and events.

HIGHLIGHTS FROM SEEBC 2025​

Who attended SEEBC 2025?

94Forward

Arbutus Meadows

Badminton BC

BC Adaptive Snowsports

BC Alpine Ski Association

BC Athletics

BC Diving

BC Floorball

BC Hockey

BC Recreation and Parks Association

BC Senior Games Society

BC Soccer

BC Sport Cheer

BC Wheelchair Basketball

BC Wheelchair Sports Association

BC Wrestling

BMX Canada

Boxing BC

Camosun College Sport Management

Canada Running Series

Canadian Blind Sports Association

Capilano University

City of Coquitlam

City of Fort St John

City of Kamloops

City of Maple Ridge

City of Port Coquitlam

City of Richmond

City of Surrey

City or Richmond

Click N Stay

Cowichan Valley Regional District

Crankworx Events Inc

Curl BC

Destination BC

Destination Osoyoos

Discover Langley City

Discover Surrey

Engage Sport North

Executive Hotels

Fairway Gorge Paddling Club Society

Fora Travel

Fraser Valley Chess Academy

Freestyle Ski BC

Gorge Narrows Rowing Club

Greater Victoria Sport Tourism Commission

Gymnastics BC

Horse Council BC

Humanity in High Performance Consultation Co.

I·SPARC

Impact Canopy

Inclusion in Canadian Sports Network (ICSN)

ISB Global Services / oneBADGEsport

ITP Sport & Recreation Inc.

Legacy Sport Club – Whistler Sport Legacies

M1 Sports Management Inc

McLean Sport and Strategy Inc

Métis Nation British Columbia (MNBC)

Nelson Kootenay Lake Tourism

Odtaaet Medical Inc

OneAbility Games

PacificSport Fraser Valley

Primetime Sports Company

Richmond Destination Hotel Association

Richmond Olympic Oval

Richmond Sport Hosting

Ringette BC

Rowing BC

Skate Canada BC / Yukon

Snuneymuxw First Nation

Softball BC

Special Olympics British Columbia

Sport BC

Sport Burnaby

Sport for Life

Sport Hosting Vancouver

SportMedBC

Squash BC

Sunshine Coast Tourism

Surrey Hotel and Motel Association

Swim BC

Ten Feet Sports & Entertainment – Langley Events Centre

Tennis BC

The Nest Sports Inc

Toa Consulting

Tourism Chilliwack

Tourism Fernie Society

Tourism Kamloops

Tourism Langley

Tourism Nanaimo

Tourism Prince George

Tourism Vernon

tpb strategic counsel

Triathlon BC

Vancouver Whitecaps FC

Vancouver’s North Shore Tourism Association

Volleyball BC

VSB Apparel

Whistler Athletes’ Centre / Whistler Sport Legacies

World Hockey Alliance Inc.

World Leisure Centre of Excellence at VIU

Yumebau Inc.

Speakers / Panelists​
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Events Right Holders
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Destination Marketing Organizations​
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On-site vendors​
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What SEEBC 2025 attendees had to say..

EVENT SCHEDULE

DAY 1 - SESSION DESCRIPTIONS

Opening Plenary – Power in Partnerships: Building the Future of Sport Events in British Columbia

Moderated by Jody Vance, key industry leaders from across the BC sport hosting ecosystem will dive into a lively discussion on the conference theme of “Power in Partnerships”. This opening plenary will facilitate a forward-looking discussion on the partnerships, investments, and collaborations shaping the future of sport hosting across British Columbia.

Roundtable 1A – Building a Successful Sport Hosting Program

Sport hosting and sport tourism continue to be powerful tools for driving economic activity, enhancing community vibrancy, supporting local sport development, and showcasing destinations to new audiences. From local tournaments to national championships and international events, communities of all sizes are leveraging sport events to generate visitor spending, build community pride, strengthen partnerships, and create lasting legacies. This interactive roundtable will provide an introduction to the fundamentals of sport hosting and sport tourism, helping both communities and sport organizations better understand how events can be positioned, planned, and delivered to maximize success. Designed for destinations looking to enter or expand their sport tourism efforts, as well as sport organizations interested in evolving their event positioning, industry experts will engage in open discussion, encourage participants to ask questions, and explore practical strategies for building successful sport hosting programs and unique event properties.

Roundtable 1B – Inclusion in Canadian Sports

Inclusion in sport events is shaped by decisions about who participates, who leads, whose experiences are considered and who feels welcomed and represented. This interactive roundtable, facilitated by the Inclusion in Canadian Sports Network, will explore how event hosts, sport organizations, destinations, venues and community partners can work together to create more equitable, diverse, accessible and inclusive sport experiences. Participants will examine barriers and practical opportunities related to leadership and workforce representation, participant and fan experience, community partnerships, accessibility, storytelling and accountability. The session will identify how sport events can move beyond short-term visibility to create meaningful opportunities, strengthen belonging and contribute to lasting systems change in British Columbia sport.

Roundtable 1C – Leveraging the BC Destination Event Fund
**Unfortunately this session has been cancelled due to the upcoming provincial election on October 24, 2026. Replacement panel will be shared soon. We greatly thank the panelists for their consideration.

The BC Destination Event Fund represents one of the province’s most significant investments in attracting, growing, and enhancing events that drive visitation, economic activity, and community benefits throughout British Columbia. As destinations, sport organizations, and event organizers look to strengthen their hosting efforts, understanding how to align projects with funding priorities and develop compelling applications has become increasingly important. This interactive roundtable will provide participants with an opportunity to learn more about the BC Destination Event Fund, explore how communities and organizations can leverage the program to support event growth, and discuss practical lessons learned from successful applicants. Participants will gain insights into funding priorities, partnership opportunities, and strategies for maximizing the impact of provincial investment in sport and event hosting.

Networking / Year in Review Social

The BC sport hosting community has much to celebrate. Join colleagues, partners, destinations, sport organizations, event hosts, venues, suppliers, and industry leaders from across the province for an evening of networking, connection, and reflection. Through a fast-paced “Year in Review,” attendees will look back on some of the most significant sport events, achievements, milestones, innovations, and partnership successes from the past year. From local tournaments to international championships, this session will highlight the people, communities, and organizations helping to strengthen British Columbia’s reputation as a leading sport hosting destination. Reconnect with familiar faces, make new connections, and celebrate the collective accomplishments of the BC sport event community.

DAY 2 - SESSION DESCRIPTIONS

Keynote – Nathan Clement: Redefining Possibility

Sport has the power to challenge assumptions, remove barriers, and create opportunities for people to achieve more than they ever thought possible. As a Paralympian, advocate, and leader, Nathan Clement will share his personal journey of resilience, determination, and high performance, reflecting on the people, partnerships, and communities that helped shape his path to success. Through powerful stories and insights, Nathan will explore the role that sport plays in building confidence, fostering inclusion, and creating environments where everyone has the opportunity to thrive. His keynote will challenge attendees to think differently about accessibility, leadership, and the lasting impact that sport events can have on individuals, organizations, and communities.

Breakout Session 2A & 3A – Advancing Accessibility and Inclusion in Communities Through Sport Hosting

Sport events have the power to create more inclusive, welcoming, and connected communities. This panel discussion will explore how accessibility and inclusion can be advanced through sport hosting, drawing on the experiences from Whistler Adaptive Sports and other leading destinations and industry partners. Panelists will share practical lessons learned, partnership strategies, and practical approaches destinations and sport event rights holders can take to reduce barriers and expand opportunities for participation and meaningful competition.

Breakout Session 2B & 3B – Measuring What Matters: Demonstrating the Value of Sport Events

Sport events generate impacts that extend far beyond the field of play. As expectations for accountability, investment, and community outcomes continue to grow, event organizers, destinations, and host communities are increasingly being asked to demonstrate the value of their events. This session will explore the evolving landscape of sport event measurement, including the recent rollout of STEAM Pro by Sport Tourism Canada. Panelists will discuss how economic impact, visitor spending, participant experiences, community benefits, and legacy outcomes can be measured and communicated to funders, partners, sponsors, elected officials, and local communities. Attendees will gain practical insights into how impact data can support stronger decision-making, attract investment, and tell more compelling stories about the role sport events play in communities across British Columbia.

Breakout Session 2C & 3C – The Evolution of Events: Case Studies from Volleyball BC

The expectations placed on sport events have never been greater. Today’s events are expected to deliver economic impact, create community benefits, advance inclusion, support reconciliation, engage sponsors, embrace technology, and leave lasting legacies. Volleyball BC will be leading this in-depth session exploring the current challenges and realities of event hosting, as well as how they as an organization have chosen to adapt.

Breakout Session 4A & 5A – Rugby Canada: Building Partnerships for Long-Term Success

Sponsors, funders, and community partners are increasingly looking for meaningful engagement, measurable outcomes, and authentic connections. This session will explore how sport events can create compelling partnership opportunities, attract investment, and deliver value for sponsors, funders, businesses, and communities alike. Learn practical approaches to sponsorship development, activation, storytelling, and long-term partnership building.

Breakout Session 4B & 5B – Advancing Indigenous Engagement Through Sport Events

Meaningful Indigenous engagement extends beyond acknowledgements and ceremonial participation. This session will explore how sport organizations, destinations, and event hosts can build respectful, reciprocal, and lasting relationships with Indigenous communities. Through practical examples and lessons learned from sector leaders, participants will gain insights into partnership development, co-creation, cultural inclusion, and approaches that create shared benefits for communities and events alike.

Breakout Session 4C & 5C – Home-Grown and Built to Belong: The OneAbility Games Story

The OneAbility Games began with a bold idea: create a more connected and accessible pathway for people with disabilities to discover sport, participate, compete and belong. Inspired by successful models elsewhere and designed specifically for British Columbia, the inaugural Games brought together school-based participation, community programming and high-level competition in one multi-sport, multi-disability event. This case-study session will trace the journey from initial concept to event-day delivery—including partnership development, funding, program design, venue coordination and the creation of distinct participation and competitive streams. Organizers and collaborators will share what worked, what they learned and how the Games used sport to build confidence, connection and disability awareness. Attendees will explore how destinations, sport organizations and community partners can create home-grown events that respond to local needs, strengthen the sport system and grow into lasting signature events.

Closing Plenary –Event Legacy Planning: Beyond the Final Whistle

The true success of a sport event is often measured not by what happens during competition, but by what remains after the final whistle. This closing plenary will explore how organizers, destinations, and sport organizations can intentionally plan for and maximize legacy outcomes throughout the event lifecycle. Drawing on experiences from across the sport of ice hockey, panelists will share lessons learned, challenges encountered, and examples of how major events can create enduring benefits for athletes, organizations, and communities. Attendees will gain practical insights into how legacy can be defined, measured, and leveraged to create long-term value from sport hosting investments.

* Event agenda, timing, and session topics are subject to change.

SPEAKERS

POWER PLAY MEETINGS

Where sport hosts / destinations and sport event rights holders meet to find the perfect match!

Step into the action with Power Play Meetings — a high-energy “speed dating” session designed to spark powerful partnerships between event rights holders and destinations. In this fast-paced, structured format, you’ll rotate through a series of short, focused conversations that pack strategy, opportunity, and collaboration into every minute.

Whether you’re looking to find the perfect host city, expand your event portfolio, or attract new events to your community, this is your chance to make meaningful connections that turn ideas into impact.

More information on Power Play Meetings coming soon!

ATTENDEES

Registered? Know before you go by reviewing our Attendee Information Sheet & FAQs.

 

Organizations who attended SEEBC 2025: 

 

PRICING OPTIONS AVAILABLE

Sport Event Exchange BC 2026 offers dynamic ticket pricing for non-profit organizations, local and community sport organizations, students / athletes, industry professionals and more. 

Click the link below to see what ticket option best suits your organization.

SEEBC 2026 SPONSORSHIP INFORMATION ​

Premier Sponsors

THANK YOU TO OUR 2026 SPONSORS

Presenting Sponsors

Supporting Partners

Impact Instant Canopy - Purple on white 1200x1200-01
VBS Apparel image (26)

Power Play Meetings Sponsor

Tourism Kelowna Industry Logo Black (6)

Year in Review Sponsor

burn

Stage Sponsor

Logo - Element Event Solutions (CNW Group/Chair-Man Mills Corp.)

Session Sponsor

BC_Games_Society_logo

Social Engagement Sponsors

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Screenshot 2026-08-27 at 10.09.43

AIR TRAVEL

Harbour Air would like to extend a 15% discount for SEEBC 2026 participants.

 

Promo / coupon code: SEEBC15

15% off scheduled flights on all YVR – Victoria / Nanaimo sked flights and tier.
Travel dates: November 14-22, 2026. Book by November 22, 2026.

Please note that the bookings can be done online through the Harbour Air website, or reach out to a reservations agent for assistance (reservation@harbourair.com).

Please make sure to provide the coupon code to the agent to receive the discount.

FERRY TRAVEL

Hullo Ferries would like to extend a 20% discount for SEEBC 2026 participants.

 

Promo / coupon code: SEEBC26

This covers 20% off your entire booking without restrictions for travel between November 17- November 19, 2026. 

HOTEL RESERVATIONS

There is a room block for SEEBC attendees at the The Westin Wall Centre, Vancouver Airport – Richmond.

 

Single & Double Occupancy will be $221 + taxes and fees.

Click the link to secure your room today.

Secure your spot today! Registration closes November 9th.

SEEBC 2025 GALLERY

Thank you for joining us at SEEBC 2025!
Please find some captured memories from the inaugural event below. To see all highlights from 2025, please visit here.